G SCIAMA LIMITED was founded in 2016 by Giancarlo Sciama, previously VP Global Marketing & Repertoire (Universal Strategic Marketing).

Giancarlo spent 18 years at major record companies with two sojourns at the world’s #1 label group, Universal Music, and six years at arguably the UK’s most important music company, EMI. Giancarlo’s expertise and skill set focuses on recorded music catalogue exploitation and international strategic marketing:

• Project management of international artist releases for major record companies.
• Administering Kiosk and Partworks license deals for key artist catalogues.
• Top-to-bottom reviews of entire discographies and identifying the full spectrum of opportunities within across multiple price points and formats.
• Evaluating the commercial potential of new release projects on a global basis, combined with product conception, development and management.
• Over his career, Giancarlo has managed and been involved with releases from some of the world’s biggest artists including The Beatles, Pink Floyd, Queen, The Rolling Stones, Bob Marley, ABBA, Iron Maiden, Deep Purple, Genesis, Radiohead, Jimi Hendrix, and many more.

“Founding my own company has been hugely rewarding for me. Now that I am super-focused on a handful of projects, I can approach them with the level of passion and commitment that I found difficult to achieve back in the major label environment. By offering a bespoke service for each project and for each client, we can take our artists or products to market in a way that’s truly special, and unique for the fans. And that’s great business for everyone.”