Timing: September 2018 - present
Led Zeppelin’s 50th anniversary celebrations began in early 2019. When starting to pull together plans for a year of events and beyond, Warner Music Group asked Giancarlo to act as the key liaison between the label and the band’s representatives.
Giancarlo’s role is primarily to offer improved communications and simplify the flow of information, thus helping to deliver consistent and regular approvals for key assets and concepts around this major campaign, and in 2021, was asked to also act as the International Project Manager for all Warner catalogue teams worldwide.
Coupling his wealth of experience in dealing with major heritage artist management teams and his exceptional presentation skills, Giancarlo has been able to help WMG deliver the 50th anniversary to the satisfaction of artist management, and with huge media coverage as well as increased online and streaming engagement from fans.
Resulting in Music Ally’s Sandbox voting it one of 2019’s Best Marketing Campaigns, key elements of the campaign have included the enormously successful Artist Playlists campaign, with dedicated Led Zeppelin playlists by Jack White, The Black Keys, Royal Blood and more.
Giancarlo has also made a significant contribution to the Led Zeppelin History YouTube video series which has helped deliver increased fan engagement across social platforms and continues to be rolled out. These videos have now attracted over 2,000,000 views and have helped to grow the band’s considerable subscriber base.
In 2020, Giancarlo further helped to steer the approvals process for SiriusXM’s Led Zeppelin Radio pop-up channel, and also for the YouTube exclusive streaming event of Celebration Day, both of which were hugely successful in driving additional digital activity during a non-release cycle.
2021 saw the 50th anniversary of the seminal untitled album, commonly known as IV, which Warner Music supported with a new, dedicated campaign. The album is Led Zeppelin’s best selling LP, and ranks as the RIAA’s 5th best selling studio album of all time.
Giancarlo further helped Warner Music in 2022 - although there was no album anniversary to focus on, new episodes were created for The History Of Led Zeppelin series, as well as additional endeavours.
Giancarlo has also been able to apply his considerable international marketing experience to help with the conception and delivery of key tools for the campaign which are now live worldwide.
NEIL YOUNG
Timing: September 2021 - present
Neil Young is one of the most prolific artists in the world, and aside from a few years on Geffen Records aside, has been a mainstay of the Reprise Records artist roster. Following the lockdowns of 2020/21, Neil's focus on his catalogue reissues was further enhanced and his release schedule of archival recordings bloomed.
Warner Music Group asked Giancarlo to help oversee the International Marketing of Neil's catalogue releases, liaising with the team at Reprise in LA, and with marketing teams across all Warner Music's offices and licensees worldwide.
2022 has seen a slew of catalogue releases from Neil Young, including Royce Hall 1971, Dorothy Chandler Pavilion 1970, Citizen Kane Jr Blues, Official Release Series, Volume 4, Toast, Noise and Flowers, and the Eldorado E.P.
Rounding out 2022 in style is Harvest (50th Anniversary Edition), for which Giancarlo has also helped deliver a host of marketing tools, as well as organising interviews with Neil Young and key international media.
TIming: 2018 - present
In 2018, Warner Music Group approached Giancarlo to act as their Global Project Lead on Prince. In this role, Giancarlo’s responsibilities have been far-reaching, liaising closely with the key principles at the Prince Estate with regards project conception and execution, as well as WMG’s senior executive hierarchy, key internal delivery teams (e.g. Production, Commercial, etc.) and Catalogue Marketing departments internationally.
Since coming on board, Giancarlo has had the privilege to work on the Prince Estate’s major reissues of Prince’s seminal albums 1999 and Sign O’ The Times, new Vault releases Piano And A Microphone 1983 and Originals, the His Majesty’s Pop Life / Purple Mix Club Record Store Day vinyl and Japan-only CD reissue, as well as 7” single releases of “Nothing Compares 2 U”, “I Feel For You”, and “Partyman”, as well as the Prince Store exclusive Sign O’ The Times 7” singles box set.
In support of these releases, Giancarlo has also helped the Prince Estate create new promotional videos for “Mary Don’t You Weep” and “Holly Rock”, and the award-winning podcast series Prince: The Story of 1999 and Prince: The Story of Sign O’ The Times.
Giancarlo has helped oversee the international marketing on all major Prince projects, working closely with WMG teams worldwide, and these have resulted in campaigns that have delivered overwhelmingly positive responses across media and retail in all major markets.
In addition, Giancarlo supports the Prince Estate on any issues related to their Warner Music catalogue, and looks forward to helping to bringing future Prince projects to market.
Timing: September 2021
Universal Strategic Marketing needed a helping hand with their upcoming physical releases for Queen / Brian May / Roger Taylor, and Giancarlo was delighted to offer his services.
Duties comprise liaising between artist management and UMG Production and international marketing teams, in order to ensure a problem free release initiation process, as well as addressing any artist queries and concerns around product.
In 2022, Giancarlo has helped oversee the anniversary reissues of Queen’s The Miracle and Brian May’s Another World, as well as the new Roger Taylor release, Outsider Tour Live.
Giancarlo also helps to oversee international Kiosk activities on Queen and Freddie Mercury, with a new LP kiosk release underway across Latin American markets in 2022/23.
TIming: 2019 - present
Universal Music Catalogue invited Giancarlo to help with their upcoming Yusuf / Cat Stevens reissue projects back in 2019 as A&R Consultant, a role which Giancarlo continues to fulfil to this day.
Combining his extensive experience in working with key artist management teams, along with product development and project management, Giancarlo has since had the privilege to help UMC and Team Yusuf to realise several projects in the last 12 months: the new 2020 Yusuf / Cat Stevens album Tea for the Tillerman², which saw Yusuf revisit his classic 1970 album and reinterpret all 10 songs; 50th anniversary Super Deluxe Edition reissues of Mona Bone Jakon, Tea for the Tillerman, and Teaser and the Firecat, each including newly remastered audio, plus bonus studio and live audio material, as well as previously unreleased live video performances, and deluxe packaging; and the recent Record Store Day LP exclusive release of Harold and Maude: Songs by Cat Stevens. Giancarlo also helped oversee a newly remastered 50th anniversary reissue of the 1972 hit album Catch Bull At Four.
In addition to working closely with Yusuf’s management team at a project level, Giancarlo also acts as a key liaison between them and the label, ensuring clear and prompt communication, and promoting a positive collaboration.
Giancarlo continues to work on upcoming projects for 2023 and beyond.
